Creative thinking is what makes us unique as human beings. The changes of the past decades require communicators and creatives to produce more messages in less and less time. This is where human ability reaches its limits: the process of how content is created today is not made for these developments. That's why we have designed content creation around a new original way of creating content, which we call The Storyliner Philosophy. Our motivations are revealed in the following manifesto.
The creation of content was long considered a manageable challenge. Meanwhile, it has become a Sisyphean task for creative people: expensive, micro-managing, and time-consuming.
The number of communication channels and the demand for different formats are exploding. Creatives must create more variety of content for even more touchpoints. The costs of meeting this demand and audience expectations are rising rapidly as we live in an attention economy.
It is time to end this Sisyphean task. You deserve technology that helps you become more creative and productive. You deserve a creative space where you and your team can produce compelling stories in the shortest possible time. And you deserve a company and a product whose interests align with yours.
That's us, that's Storyliner.
Modern content creation software focuses on content management. It either solves a single task or is packed with features but thin on philosophy. Everyone is left to his own devices without guiding principles. Most people do not know how to create content better, and existing software does not help them.
What is missing is a new approach that has been developed from a different perspective: a completely new philosophy of content creation. Storyliner has it. With a novel design, integrated workflows, and a clear vision, Storyliner helps you master content creation.
Use Storyliner and follow the Storyliner Philosophy, and you are guaranteed to improve. Few things are as satisfying as finally becoming good at something you have been struggling with for so long.
We help you to improve.
To this day, the creation of content begins on a blank sheet of paper. A blank canvas with a ticking cursor. No help for what to write or for assessing the quality. Oh yeah, there is a tool for content analysis and notes and your social media content and formatting and images and for exchanging feedback and ... Complexity and inefficiency!
Software is born from a problem or is based on new technology. We know both sides. Existing software either solves a small task or tries to cover the whole production and publishing process. The creative part is ignored or treated as an island. Existing solutions leave creatives in the lurch and even stand in their way.
Creating content is too fundamental - and too important - to accept the choices we have been given. Someone has to breathe new life into it and bring in new ideas again.
We have accepted this challenge.
The Storyliner Philosophy is essentially based on a technology-enhanced creative process. It works best if you want to plan and develop content and communication strategically. Below you will find a list of guidelines that are important to us. And the premises we reject. Storyliner builds on these basic ideas and principles. While the content industry has overlooked the creative part of content production for years, we have a clear perspective. Here are the pillars we believe in.
Storylining is used by all great storytellers or communicators of our time. It is an essential part of storytelling and developing compelling content. The stringing together of information in a logical sequence makes the entire story easy to understand and follow, using only the relevant messages and avoiding unnecessary noise — ideal for corporate communications challenges.
To create content for different communication channels more efficiently, you first develop a narrative structure and a story's essential messages with Storyliner. You will receive inspiration and recommendations based on predefined genres. You can also create your own narrative structures and save the storylines as formats. Then you can transfer the story into your communication channels using technology. In this way, compelling content is created for every touchpoint with your audience.
The changes in the past are one thing above all: technology-driven. More platforms, more devices, an increasing number of content types, and an exponential increase in published content. A lot more than the human imagination. So, why use tools from the last decade to challenge the next?
With Storyliner, we believe that a machine should support parts of the creative process to promote and enhance our creativity. Machines can better process texts, search for information, edit media, or produce variety. We, humans, are better at putting things into context and creating something new. That's why we develop functions that automate repetitive tasks, optimize workflows, and inspire you as a user in the best possible way.
Let's face it: most of us fail with productivity or note apps. Often it is because of managing information. We store links, references, or content in different places. When copying back and forth, we don't think about the intended structure and eventually lose track of what's going on. Frustration increases within a team because each of us has a different inner structure and categorizes information differently. We have developed a note system that increases your creative output. You can store information modules, tag them with collections, and reference them within stories. There are no hierarchies. There is no chaos when categorizing and finding your information.
Storylining involves stringing together individual messages, arguments, or scenes to form a narrative structure. We call these Blocks. Thanks to Blocks, you can develop your ideas into a concept and from concept to story. You can format passages, arrange texts, insert pictures and videos, and define the perfect workflow for you and your team. Blocks are used to prepare your storyline for the individual communication channels. So you first compose what you want to communicate, and then you can refine it.
On average, creatives in small to medium-sized companies use five to seven different software tools for content creation. Many of the tools are proprietary and make it difficult to transfer the content. The result is technology discontinuity and inefficiency. On the other hand, we believe in an open Internet and try to integrate ourselves into your existing technology landscape in the best possible way. Be it for your project management, image editing, or exporting content to other platforms and tools. We are the place where you bring your team, your data, and your content together.
The times of file extensions -final.txt, -final-final-2.docx, etc., are over. With our centralized creation environment and collaboration features, you and your team will become more productive and effective. Highlight the current document status, vote on headlines, content, or images, or work on the same story in parallel. We all know that developing concepts as a team leads to more compelling content. With Storyliner, you can put an end to the chaos of collaboration and give your team a sense of purpose.
Large technology companies dominate the software market in content creation. We all know their advertising-based business models. Storyliner offers an alternative solution without the obsession of exploiting personal data – we appreciate your transparency and privacy. Therefore, we are not interested in selling your personal data; we only charge a monthly or annual fee for using Storyliner. We build great products, and you pay a reasonable price for them. This ensures that we can continue developing our technology and making our business possible without sharing your information. This is fair for everyone.
We face an exciting future with radical changes: fascinating new technological developments, the increasing demand for compelling content, and the intensification of the attention economy. With Storyliner and the Storyliner Philosophy, we embrace these changes and help shape them. Our goal is to enable, accompany, and support you on this journey.