A creative brief has become the gold standard when creating content strategically for corporate communication. A well-written brief helps you to better plan, it will save you time, and you'll maintain accountability and communication.
You can now fill out a brief for each Story to outline the strategy. The briefing in Storyliner contains details, including the content's purpose, goals, requirements, messaging, and other essential information. It also consists of the central storyline. You can use it to develop your content pieces for different communication channels and content types.
The brief helps you and your creative team better understand a Story from the start and maybe present it to key stakeholders and clients.
Furthermore, based on the briefing, you receive recommendations, inspiration, and quality improvement suggestions from Storyliner.